Amsterdam Attractions
You don’t need to love beer to love the Heineken Experience in Amsterdam.
Almost 1.5 million tourists take the self-guided tour every year through the original Heineken Brewery, built in 1867.
During the 90 minutes tour, you learn about Heineken’s story, brand, and how the world’s best quality beer is brewed and bottled.
This article shares everything you must know before booking Heineken Experience tickets.
Top Heineken Experience Tickets
# Regular Heineken Experience tickets
# Heineken Experience VIP Tour Ticket
# Heineken Experience and Canal Cruise
Table of Contents
What is Heineken Experience
The Heineken Experience is one of Amsterdam’s most famous and most visited sights.
It is a self-guided Museum tour that takes you on the journey every Heineken bottle goes through.
During the fascinating experience, you discover the company’s history with many interactive sessions and videos.
You’ll also see the four glorious natural ingredients used in making World’s best beer.
In the Heineken Museum, you learn about the brewing process and the art of tasting.
To end the tour in the best possible way, you’ll also enjoy two Heinekens.
| Tours & Tickets | Price |
| Amsterdam: Heineken Experience Ticket | €23 |
| Amsterdam: Exclusive Heineken Experience VIP Tour Ticket | €60 |
| Amsterdam: City Canal Cruise and Heineken Experience Ticket | €46 |
Heineken Experience tickets
All Heineken Experience tickets include a wristband, using which you can get two free beers! These bands get handed out to you the moment you walk into the building.
Where to book tickets
Tickets for Heineken Experience can be purchased online or in person at the attraction.
Online ticket prices tend to be cheaper than tickets at the attraction.
When you buy online, you can avoid the long queues at the ticket counters.
When you book early, you also get your preferred time slot.
Because some attractions sell limited tickets due to their high demand, booking early helps avoid last-minute disappointments.
How do online tickets work
Visit the Heineken Experience ticket booking page, select your preferred date, time slot, and number of tickets, and buy the tickets right away.
After making the purchase, you will receive the tickets in your email.
Ticket printouts are not required.
You can enter the attraction by showing the e-ticket on your smartphone.
Heineken Experience Ticket prices
The Heineken Experience ticket costs €21 for all visitors aged 18 years and older.
Kids 17 years and younger are not permitted inside the attraction.
When you book these tickets at the venue, you pay €3 extra per person.
Ticket discounts
The most significant discount on Heineken Museum tickets is offered on online purchases.
For a visitor 18 years and above, the walk-in Heineken Experience ticket costs €24, but the same ticket, when booked online, costs only €21.
Thus, online tickets help you save money and time (you don’t have wait in long queues at the ticket counter).
Heineken Experience doesn’t offer discounts to seniors or students.
Regular Heineken Experience tickets
This Heineken Experience ticket includes entry to every corner of the Heineken Museum, two Heineken beers, and a band as a souvenir.
You must show the wristband to get your two free beers, but you can take it home.
From brewing to bottling to shipping, this ticket helps you learn how Heineken produces the best beer possible.
Ticket Price
Adult ticket (18+ years): €23
Buy This TicketHeineken Experience VIP Tour Ticket
If you are not on a budget holiday, we recommend the exclusive VIP tour of the Heineken Experience.
On this two-and-a-half-hour guided tour, you will discover what lies behind the doors of the former Heineken brewery.
A Heineken expert takes you around the facility, and you enjoy exclusive access to one of the hidden bars.
During the guided VIP tour, you also taste five premium beers and matching bites.
You will receive your personalized Heineken gift at the end of the tour.
Ticket Price
Adult Ticket (18+ years): €60
Buy This TicketHeineken Experience and Canal Cruise
A canal cruise through the city is a fantastic way to get introduced to Amsterdam.
This combo ticket is a huge hit amongst tourists in the city because it helps save money and offers skip-the-line entry to the Heineken Experience.
You can decide which experience you want, the Canal Cruise or the Heineken Experience.
You can also choose to receive a snack box during the one-hour cruise.
Ticket price
Adult Ticket (18+ years): €46
Buy This TicketIf you want an itinerary to fill your whole day, check out this tour that starts from Heineken Experience and goes to Volendam, Edam, and Zaanse Schans.
Is Heineken Experience worth it?
The tour covers the journey of the now global company, dating back to its beginning in the 19th century as a small family business.
Visitors learn about the brewing techniques from the 19th century to today’s latest technology.
You can smell and taste the four glorious ingredients the company uses.
Along the journey, you also taste the pre-beer ‘wort.’
You dive into the world’s best beer to end everything on a beery note.
During the trip, you learn about the brewing process of the world’s best beer.
The 4-D experience ‘Brew U’ takes you from the brewers to the bottles.
Upfront, The Heineken Experience is an expensive activity.
However, tourists who have been on this tour loved it.
So much so that the attraction wins Tripadvisor’s Traveller’s Choice awards.
In short, The Heineken Experience is worth the price.
How to reach Heineken Experience
The Heineken Experience is housed in an old Brewery of Heineken in the center of Amsterdam.
Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands. Get Direction
You can reach the Heineken Experience via both public and private transport.
By tram
You can reach the Heineken Experience by taking Tram Line 7, 10, or 25 to the Weteringcircuit tram stop, 300 meters (1000 feet) from the attraction.
The other option is to take Line 16 or 24 to the Stadhouderskade stop, 500 meters (one-third of a mile) from the Heineken Experience.
If you book a Heineken Experience and Canal tour, the boat will drop you opposite or near the Brewery.
By car
If you’re driving, you can turn on Google Maps on your smartphone and get started.
Driving to Heineken Experience
To reach the Heineken Experience, take the S110 exit from the Amsterdam ring A10.
Follow the boards named ‘Centrum’ and ‘Stadhouderskade’.
The nearest car park is APCOA Parking Heinekenplein, 200 meters away from the Heineken Experience.
There are several public parking garages located nearby that you can use.
Opening hours of Heineken Experience
From Sunday to Thursday, Heineken Experience opens at 10.30 am and closes at 7.30 pm, and on Fridays and Saturdays, it opens at 10.30 and closes at 9 pm.
Heineken Experience is open all through the year, including national holidays.
The last entry is always two hours before closure.
For a flat fee, get free access to 44 Museums and attractions in Amsterdam and free travel on public transport. Buy I Amsterdam card
How long does Heineken Experience take
Most visitors spend two to three hours learning and exploring during the self-guided tour of the Heineken Experience.
Only the entry is timed, but once inside, there is no time limit on how long you can stay.
The duration of your Heineken Experience will depend on two factors – the time you spend waiting outside to buy the tickets and the time you spend inside exploring the Museum.
Tourists who land up at this Beer Museum without tickets end up standing in long queues at the ticketing counter.
These waiting times are incredibly long during the peak summer months.
We highly recommend you buy Heineken Experience tickets online and save yourself precious time and energy.
Best time to visit Heineken Experience
The best time to visit the Heineken Experience is when it opens at 10 am.
Another best time to visit the Heineken Experience is after 5 pm when the crowds start to thin out.
If you prefer a less crowded experience, consider visiting during weekdays and avoid weekends and public holidays.
Visiting with kids
Children are allowed in the Heineken Experience as long as an adult accompanies them.
The attraction doesn’t serve alcoholic beverages to kids under 18.
Instead, they will receive two complimentary glasses of soft drink or water.
If you plan to bring the pram along, you may have to leave it in the cloakroom (free of charge). Prams are not allowed on the tour route.
Heineken Experience’s audio guide
The Heineken Experience is an English tour.
However, visitors can enhance their experience in a different language using the Heineken Experience app (Android, iOS).
The app, an audio and video guide, provides visitors additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian.
If you don’t want to download the app on your mobile, you can rent the device from the Audio Guide Desk at the attraction.
Tripadvisor reviews
Situated in an old brewery, the Heineken Experience today is undoubtedly one of the most visited places in Amsterdam.
The Heineken Experience has captured the hearts of many visitors to Amsterdam with its history and fun.
Perfect for a beer lover
You can’t go to Amsterdam without going to see the brewery. The tour includes two drinks, and is ideal for a beer lover! The fascinating thing about it is it’s within the City Centre. – Jane
Lots to see, taste, smell, and try
It is an interesting, interactive, self-guided tour with lots to see, taste, smell and try. The fee included two pints at the end of the tour plus a half-pint in the middle, where you learn to enjoy a Heineken fully. And also a free, guided canal boat ride to their centrally located branded store. The guide here was hilarious, and they offered the possibility to buy a Heineken during the ride. Great value for money and a wonderful visit if you like beer or history! – Danny Bacon
FAQs about the Heineken Experience
Here are some frequently asked questions about the Heineken Experience.
What happens if I miss my slot at the Heineken Experience?
You can still enter the experience if you arrive after your time slot, but you may have to wait before entering the museum.
Can I transfer my Heineken Experience tickets to someone else?
Yes, the tickets are not personalized, so you can share them with someone else.
What is the cancellation and refund policy?
To get a full refund, you must cancel your ticket the day before the experience begins.
Does the Heineken Experience offer any student discounts?
Unfortunately, the Heineken Experience does not provide any special discounts for students.
How long can I stay at the Heineken Experience?
You can spend as much time as you want inside the attraction with a ticket.
Are pets allowed in the Heineken Experience?
Unfortunately, pets are not permitted in the Heineken Experience, except for service dogs.
Is photography allowed inside the Heineken Experience?
You are allowed to take photos and movies. Photography for personal use is allowed in museum areas.
Children are not allowed