Heineken, something which always stood by us. When our team lost, when we were heartbroken or when it was just too hot for a whiskey.
At the Heineken Experience, Amsterdam you have an interactive walk through the streets of the Heineken world.
Housed inside the historical Heineken brewery, this Museum takes you on an exciting journey with surprising behind-the-scenes.
Here is everything you need to know before visiting the Heineken Experience –
What is Heineken Experience?
The Heineken Experience is one of Amsterdam’s most famous and most visited sights.
The Heineken Experience is a self-guided Museum tour which takes you on the journey that every Heineken bottle goes through.
At the Heineken Experience, you discover the history of the company with many interactive sessions and videos.
Not only this! You also get a chance to see the four glorious natural ingredients used in making World’s best beer.
In the Museum you learn about the brewing process and learn the art of tasting.
To end the tour in the best possible way, you also get to enjoy two Heinekens.
Location of Heineken Experience
The Heineken Experience is located in the city of beer lovers, Amsterdam.
Housed in an old Brewery of Heineken, The Heineken Experience stands in the centre of the city.
The Museum is situated at:
1072 AE Amsterdam
How to get to Heineken Experience?
The Heineken Experience is well connected by many means of transport.
You can reach the Heineken Experience by taking Line 7, 10 or 25 to the Weteringcircuit stop.
The other option is to take Line 16 or 24 to the Stadhouderskade stop.
There are a number of tour operators who offer combo tours which include both a Canal tour and The Heineken Experience admission.
The boat stops opposite to or near the Brewery.
To reach the Heineken Experience, take the S110 exit from the Amsterdam ring A10. Follow the boards named as ‘Centrum’ and ‘Stadhouderskade’.
Parking is available in the Heinekenplein garage. You can also find parking in the Apcoa Parking garage adjacent to the Heineken building.
Heineken Experience opening hours
Everyone loves a Heineken Beer 365 days a year.
That’s why Heineken Experience is open all around the year.
The opening hours of Heineken Experience is always 10.30 am.
However, the closing time changes according to the day of the week and the tourist season.
Monday to Thursday: 10.30 am to 7.30 pm (Last admission 5:30 pm)
Friday to Sunday: 10:30 am to 9 pm (Last admission 7 pm).
During the peak traffic months of July and August, The Heineken Experience remains open from 10.30 am till 9 pm.
The closing time changes on 24 December and 31 December – to 4 pm (and the last admission is at 2 pm).
For a flat fee get free access to 44 Museums and attractions in Amsterdam, and free travel on public transport. Buy I Amsterdam card
Is Heineken Experience worth it?
The tour covers the journey of the now global company, dating back to its beginning in 19th century as a small family business.
Visitors get to learn about the brewing techniques from the 19th-century to the latest technology used today.
You can smell and taste the four glorious ingredients used by the company.
Along the journey you also taste the pre-beer ‘wort’.
To end everything on a beery-note, you dive in the world’s best beer.
During the trip, you learn about the brewing process of the world’s best beer.
The 4-D experience ‘Brew U’ takes you from the brewers to the bottles.
Upfront, The Heineken Experience does seem like an expensive activity.
However, tourists who have been on this tour loved it.
In short, The Heineken Experience is totally worth the price.
Heineken Experience tour length
The duration of your Heineken Experience will depend on two factors – the time you spend waiting outside to buy the tickets and the time you spend inside exploring the Museum.
Tourists who land up at this Beer Museum without tickets end up standing in long queues at the ticketing counter.
Yes, queues can get really long.
This is why, we highly recommend you buy Heineken Experience tickets online and save yourself precious time and energy.
Once you are inside the Heineken Experience Museum, there is no time limit on how long can you stay.
However, it typically takes 2 to 3 hours to cover everything that the Museum has to offer.
Heineken Experience price
At the Heineken Experience, discover what lies behind the doors of the world known beer company.
The price of the ticket includes entry to every corner of the Heineken Museum, two Heineken beers and a band as a souvenir.
The Heineken Experience ticket price varies depending on where you book the ticket. The cost of the Heineken Experience ticket is cheaper online, than it is at the venue.
When you book your tickets online, cost of the Adults ticket (for eighteen years and above) is 18 Euro.
Ticket price for a youth visitor aged 12 to 17 years is 14.50 Euro.
Tourists 11 years and below can walk in for free.
Heineken Experience discount
You get the biggest discount on Heineken Museum tickets when you buy them online.
You can grab your tickets at the Heineken Experience Museum itself. However, when you buy them online, they are 3 Euros cheaper (for an adult ticket).
For an adult 18 years and above, a walk-in ticket will cost you 21 Euro but an online ticket costs you only 18 Euros.
When you buy online tickets, besides the savings on the ticket price you also save your time – you don’t wait in the long lines at the ticketing counter.
The next best ticket discount is for visitors between the age of 12 and 17 years – the 18 Euro online ticket costs only 14.5 Euros for teenagers.
Heineken Experience tickets
From brewing to bottling to shipping, this ticket helps you learn how the Heineken produces the best beer there can be.
By booking online before your visit, you will not only have a relaxed trip but you will also save money.
You don’t need to take print outs of this ticket. Within five minutes of your purchase the ticket will be in your email. You just show it on your smartphone, at the
entrance of Heineken Experience and walk in.
Kids 11 years and below enter for free.
Adult ticket (18+ years): 18 Euros
Youth ticket (12 to 17 years): 14.5 Euros
Heineken Experience and Canal Cruise tickets
A canal cruise through the city is an amazing way to get introduced to the city of Amsterdam.
This combo ticket is beneficial on two fronts –
a) Since you are buying it as a combination, you save money
b) When you buy this combo ticket, you get a ‘Skip the line’ entry to Heineken Experience, which means you save time
You can decide which experience you will like to try first – the canal cruise or the Heineken Experience.
This ticket costs 30.60 Euros for all tourists, regardless of their age.
Heineken Experience reviews
Situated in an old brewery, the Heineken Experience today is surely one of the most visited places in Amsterdam.
The Heineken Experience has captured the hearts of many visitors to Amsterdam, with the history and fun it has to offer.
You can’t go to Amsterdam without going to see the brewery, the tour includes two drinks. for the beer lover, this is very ideal! The fascinating thing about it is, it’s within the City Centre. Link
Really interesting interactive, self-guided tour with lots to see, taste, smell and try. Two pints at the end of the tour plus a half-pint in the middle where you learn to fully enjoy a Heineken was included in the fee, and also a free, guide canal boat ride to their centrally located branded store. The guide here was very funny and they offered a possibility to buy a Heineken during the ride. Great value for money and a wonderful visit if you like beer, or history! Link
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She believes that the world is full of must-see places and must-do adventures, and has a never-ending list of places she wants to visit. Driven by a passion for the outdoors, she connects better with nature, and wildlife more than Museums and monuments. Favorite Cities: Cape Town, Kathmandu, Hanoi, Reykjavik, Vienna