You don’t need to love beer to love the Heineken Experience in Amsterdam.
Every year, almost 1.5 million tourists take the self-guided tour through the original Heineken brewery built in 1867.
During the 90 minutes tour, you learn about Heineken’s story, brand, and how the world’s best quality beer is brewed and bottled.
Table of contents
- Heineken Experience hours
- Is Heineken Experience worth it?
- How long does Heineken Experience take
- Heineken Experience tickets
- Visiting with kids
- Heineken Experience’s audio guide
- Tripadvisor reviews
What is Heineken Experience
The Heineken Experience is one of Amsterdam’s most famous and most visited sights.
It is a self-guided Museum tour that takes you on the journey that every Heineken bottle goes through.
During the fascinating experience, you discover the history of the company with many interactive sessions and videos.
You also get a chance to see the four glorious natural ingredients used in making World’s best beer.
In the Heineken museum, you learn about the brewing process and the art of tasting.
To end the tour in the best possible way, you also get to enjoy two Heinekens. Buy Heineken Experience tickets
How to get to Heineken Experience
Housed in an old Brewery of Heineken, The Heineken Experience stands in the center of Amsterdam.
Address: Stadhouderskade 78, 1072 AE Amsterdam, The Netherlands. Get Direction
You can reach the Heineken Experience by taking Tram Line 7, 10, or 25 to the Weteringcircuit tram stop, which is 300 meters (1000 feet) from the attraction.
The other option is to take Line 16 or 24 to the Stadhouderskade stop, which is 500 meters (one-third of a mile) from Heineken Experience.
If you book a Heineken Experience and Canal tour, the boat will drop you opposite or near the Brewery.
Driving to Heineken Experience
To reach the Heineken Experience, take the S110 exit from the Amsterdam ring A10.
Follow the boards named ‘Centrum’ and ‘Stadhouderskade’.
The nearest car park is APCOA Parking Heinekenplein, 200 meters away from the Heineken Experience.
Heineken Experience hours
From Monday to Thursday, Heineken Experience opens at 10.30 am and closes at 7.30 pm, and from Friday to Sunday, it opens at 10.30 and closes at 9 pm.
During the peak season of July and August, the weekend timings apply.
Heineken Experience is open all through the year, including national holidays.
The last entry is always two hours before closure.
For a flat fee, get free access to 44 Museums and attractions in Amsterdam and free travel on public transport. Buy I Amsterdam card
Is Heineken Experience worth it?
The tour covers the journey of the now global company, dating back to its beginning in the 19th century as a small family business.
Visitors get to learn about the brewing techniques from the 19th-century to the latest technology used today.
You can smell and taste the four glorious ingredients used by the company.
Along the journey, you also taste the pre-beer ‘wort.’
To end everything on a beery note, you dive into the world’s best beer.
During the trip, you learn about the brewing process of the world’s best beer.
The 4-D experience ‘Brew U’ takes you from the brewers to the bottles.
Upfront, The Heineken Experience does seem like an expensive activity.
However, tourists who have been on this tour loved it.
So much so, every year, the attraction wins the Tripadvisor’s Traveller’s Choice awards.
In short, The Heineken Experience is totally worth the price.
How long does Heineken Experience take
Most visitors spend two to three hours learning and exploring during the self-guided tour of the Heineken Experience.
Only the entry is timed, but once inside, there is no time limit on how long you can stay.
The duration of your Heineken Experience will depend on two factors – the time you spend waiting outside to buy the tickets and the time you spend inside exploring the Museum.
Tourists who land up at this Beer Museum without tickets end up standing in long queues at the ticketing counter.
These waiting times are incredibly long during the peak summer months.
We highly recommend you buy Heineken Experience tickets online and save yourself precious time and energy.
Heineken Experience tickets
Where to buy tickets
You can get your Heineken Experience entry tickets at the venue or buy them online, much in advance.
If you plan to get them at the attraction, you must get in the ticketing window queue.
The second and better option is to book tickets to Heineken Experience online.
When you buy Heineken Experience tickets in advance, you save yourself a lot of waiting time by skipping the ticket counter queue.
That is why these tickets are also known as Heineken Experience skip-the-line tickets.
You also save money because online tickets are cheaper than the tickets at the venue.
Update: Due to the pandemic, tickets are no longer sold at the attraction. Instead, all visitors must purchase their tickets online.
How online tickets work
When you book Heineken Experience tickets online, you select your preferred time of visit.
Immediately after purchase, your tickets get emailed to you. You don’t need to take any printouts.
Now all you must do is, reach the tourist attraction 10 minutes before the time mentioned on your ticket.
Since you have a ticket and are on time, you can show it on your smartphone and walk into the Heineken Experience Museum right away.
The Heineken Experience ticket costs €19.50 for all visitors 18 years and older.
Kids aged 12 to 17 must pay €14.50 for their entry, while the younger children can walk in for free.
When you book these tickets at the venue, you pay €3 extra per person.
The most significant discount on Heineken Museum tickets gets offered on online purchases.
For a visitor 18 years and above, the walk-in Heineken Experience ticket costs €22.50, but the same ticket when booked online costs only €19.50.
Thus, online tickets help you save money and time (you don’t wait in the long queues at the ticket counter).
The next best ticket discount is for kids – visitors between 12 and 17 years get a €5 reduction on the full ticket price of €19.50 while kids below 11 years get a 100% waiver.
Heineken Experience doesn’t offer discounts to seniors or students.
Skip the Line tickets
This Heineken Experience ticket includes entry to every corner of the Heineken Museum, two Heineken beers, and a band as a souvenir.
You must show the wristband to get your two free beers, but you can take it home.
From brewing to bottling to shipping, this ticket helps you learn how Heineken produces the best beer there can be.
Kids 11 years and below enter for free.
Adult ticket (18+ years): €19.50
Youth ticket (12 to 17 years): €14.50
Heineken Experience and Canal Cruise
A canal cruise through the city is a fantastic way to get introduced to the city of Amsterdam.
This combo ticket is a huge hit amongst tourists in the city because it helps save money and also offers skip-the-line entry to Heineken Experience.
You can decide which experience you will like to try first – the Canal Cruise or the Heineken Experience.
You can also choose to receive a snack box during the one-hour cruise.
This ticket costs €35 for all tourists, regardless of their age.
If you want an itinerary to fill your whole day, check out this tour that starts from Heineken Experience and goes to Volendam, Edam, and Zaanse Schans.
Visiting with kids
Children are allowed in the Heineken Experience as long as an adult accompanies them.
The attraction doesn’t serve alcoholic beverages to kids under the age of 18.
Instead, they will receive two complimentary glasses of soft drink or water.
If you plan to bring the pram along, you may have to leave it in the cloakroom (free of charge). Prams are not allowed on the tour route.
Heineken Experience’s audio guide
The Heineken Experience is an English tour.
The app, an audio and video guide, provides visitors with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese, and Russian.
If you don’t want to download the app on your mobile, you can rent out the device from the Audio Guide Desk at the attraction.
Situated in an old brewery, the Heineken Experience today is undoubtedly one of the most visited places in Amsterdam.
The Heineken Experience has captured the hearts of many visitors to Amsterdam, with the history and fun it has to offer.
Perfect for a beer lover
You can’t go to Amsterdam without going to see the brewery. The tour includes two drinks, and for the beer lover, this is ideal! The fascinating thing about it is, it’s within the City Centre. – Jane
Lots to see, taste, smell and try
Interesting interactive, self-guided tour with lots to see, taste, smell and try. Two pints at the end of the tour plus a half-pint in the middle where you learn to fully enjoy a Heineken was included in the fee. And also a free, guide canal boat ride to their centrally located branded store. The guide here was hilarious, and they offered a possibility to buy a Heineken during the ride. Great value for money and a wonderful visit if you like beer or history! – Danny Bacon