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World of Coca Cola – tickets, prices, what to see, best time to visit


The World of Coca-Cola in Atlanta is Coke’s attempt to share the brand’s story with Coke lovers worldwide.

At the World of Coca‑Cola, visitors experience the world’s most famous beverage in a dynamic multimedia attraction and get closer than ever before to the vault that houses its secret formula.

The museum offers a range of exhibits and interactive experiences that explore the company’s heritage, advertising campaigns, and global impact.

Visitors see thousands of Coke artifacts from the last 100 years, witness the bottling process, and taste around 100 Coca-Cola beverages worldwide.

This article covers everything you must know before booking your tickets to World of Coca-Cola.

Is World of Coca-Cola worth it?

World of Coca-Cola opened in 1990 in downtown Atlanta, Georgia, at 55 Martin Luther King Jr Drive.

When it closed down in 2007, around nine million visitors had stepped in, making it Atlanta’s most visited indoor attraction.

The same year, the Coke Museum relocated to another site in Atlanta, blocks from where John Pemberton created the original Coca-Cola formula.

In 2009, Georgia Aquarium may have surpassed it and become the most popular attraction in Atlanta, but World of Coca-Cola Atlanta still gets around 1 million visitors annually. 

So many visitors can’t be wrong – so it is worth visiting. 

Besides, don’t you want to learn about the brand selling more than 2 billion cokes in more than 200 countries daily?

What to expect at the World of Coco-Cola

The World of Coca-Cola in Atlanta Museum features a wide range of exhibits, from the history of the Coca-Cola company and its secret formula to the bottling process.

One of the highlights of the World of Coca-Cola is the Taste It exhibit, where visitors can sample over 100 Coca-Cola beverages worldwide.

This tasting experience allows you to try flavors you may never have heard of or wouldn’t find in your local grocery store.

Before or after your tour, you can visit the Coca-Cola Store, which features a wide range of merchandise, including apparel, accessories, home decor, and unique Coca-Cola branded items you won’t find anywhere else.

Throughout the World of Coca-Cola, you’ll see various Coca-Cola art and advertising memorabilia showcasing how the brand has evolved and its impact on popular culture.

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Where to book tickets

Tickets for the World of Coco-Cola can be purchased online or in person at the attraction.

Online ticket prices tend to be cheaper than tickets at the venue.

When you buy online, you can avoid the long queues at the attraction’s ticket counters.

When you book early, you also get your preferred time slot.

Because some attractions sell a limited number of tickets, during peak days they may sell out.

Booking early helps avoid last-minute disappointments.

How do online tickets work

Visit the World of Coco-Cola ticket booking page, select your preferred date, time slot, and number of tickets, and buy the tickets right away.

Once you purchase the World of Coco-Cola tickets, they get delivered to your email address.

There is no need to get printouts of the ticket.

You can show the e-ticket on your smartphone when you visit the attraction.

World of Coca-Cola ticket prices

The World of Coca-Cola ticket costs $23 for all visitors aged 13 to 64. 

Seniors 65 years and above get a small discount and pay $21, while kids aged three to 12 get to pay only $19 for entry. 

The biggest discount at WOCC is reserved for kids below three years who walk in for free. 

World of Coca-Cola tickets

World of Coca Cola tickets
Image: Pointswithacrew.com

This ticket provides you with entry to the World of Coca-Cola in Atlanta, including all exhibits, films, and experiences.

With this ticket, you can skip the line and access the world of Coca-Cola.

If you purchase your ticket in advance, you can proceed directly to the main entry line entrance of the World of Coca-Cola in Atlanta, where you can enjoy all its exhibits, films, and experiences.

Ticket Prices

Adult Ticket (13 to 64 years): $23
Child Ticket (3 to 12): $19
Seniors Ticket (65+ years): $21
Infant Ticket (below 3 years): Free Entry

World of Coca-Cola with Atlanta CityPASS

If you are on holiday in Atlanta, the Atlanta City Pass is a smart choice for sightseeing. 

It saves you 45% on tickets to the city’s top 5 tourist attractions, including the World of Coca-Cola.

Infants up to two years do not require a ticket.

 With your Atlanta CityPass, you get entry to:

  • World of Coco-Cola
  • Georgia Aquarium
  • Atlanta Zoo

Plus, admission to any two of the following attractions:

  • College Football Hall of Fame
  • Fernbank Museum of Natural History
  • National Center for Civil and Human Rights

The pass is valid for nine consecutive days after the first use.

Ticket Cost: US$97

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How to reach the World of Coca-Cola

World of Coca‑Cola is next to the Georgia Aquarium at Pemberton Place in downtown Atlanta’s Centennial Park District.

Address: 121 Baker St NW, Atlanta, GA 30313, United States. Get Directions

You can reach the World of Coco-Cola via bus, subway, or car.

By Subway

The World of Coca-Cola is 0.6 miles (1 km) from GWCC/CNN Center Station, which services the Blue and Green line trains. 

You can walk the distance in around 10 minutes. 

If you are closer to the Red or Gold line trains, get down at Civic Center station or Peachtree Center station

From both stations, in 10-12 minutes, you can walk to the World of Coca-Cola.

By Bus

If you prefer a bus to the Coke Museum in Atlanta, board bus number 32 from Civic Center MARTA bus station or Five Points MARTA station.

If you plan to take the Atlanta Street Car, get down at the Centennial Olympic Park stop.

By Car

If you plan on driving to the World of Coca-Cola, fire up your Google map and follow the directions. 

Parking for World of Coca-Cola is available at 126 Ivan Allen Jr Blvd NW Atlanta, GA 30313.

Parking is available at the World of Coca‑Cola parking garage for $17 per vehicle. 

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Opening hours of the World of Coca-Cola

The World of Coca-Cola opens at 10 am throughout the year.

The museum closes at 6 pm from Sunday to Thursday, but it remains open till 7 pm on Fridays and Saturdays to cater to the weekend crowd.

The last entry is always 2 hours before closure. 

The Atlanta attraction remains closed on Thanksgiving Day and Christmas Day. 

How long does World of Coca-Cola take

Visitors spend around two hours exploring all the exhibits in World of Coca-Cola Atlanta.

Learning about Coke’s humble beginnings and how it evolved into an iconic brand is an enjoyable and educational experience for kids and adults. 

If you are in a hurry, you can rush through the exhibits in an hour. 

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Best time to visit the World of Coca-Cola

The best time to visit the World of Coca-Cola is at 10 am when it opens. 

After you have gone through the exhibits, you will surely be hungry. 

By noon, you will be ready to walk to the nearby restaurants. 

Some nearby restaurants are The Sun Dial Restaurant, Bar & View, Johnny Rockets, Alma Cocina Downtown, and Max’s Coal Oven Pizzeria.  

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What to see at World of Coca-Cola

World of Coca-Cola Atlanta isn’t just a Coke Museum, and it isn’t a massive advertisement for the brand and its products. 

It is a unique experience with many exciting things to do, including the regular World of Coca-Cola ticket.

The Loft

WOCC’s Loft has around 200 historical artifacts representing over 125 years of Coca-Cola memories. 

Over 30 countries are represented in the Loft, and items on display range from a Coca‑Cola syrup urn dated 1896 to Coca‑Cola beach pants dated 1970.

A World of Coca-Cola ambassador narrates exciting stories about these artifacts. 

Coca-Cola Theater

Coca Cola Theater

Visitors in this 220+ seater theatre see the film ‘Moments of Happiness’.

Employees of the World of Coca-Cola lend their voices to this animated film about Coke’s incredible journey. 

Image: Worldofcoca-cola.com

Vault of the Secret Formula

You learn how the secret formula originated at the Vault of the Secret Formula.

You also learn how Coke’s competitors tried to copy the success of Coca‑Cola and how the owners of Coca‑Cola managed to keep the formula a secret over the last 125 years. 

This section of World of Coca-Cola allows you to get closer to the famous secret formula than ever!

This part of the experience has various interactive experiences such as the Virtual Taste Maker, Bubble-izer, etc.

Milestones of Refreshment

This section consists of ten galleries that explore the story of The Coca‑Cola Company in an exciting walk through history. 

Some of the most special exhibits are a circa 1880s soda fountain, a 1939 delivery truck from Argentina, and the Coca‑Cola contour bottle.

Old coke truck from Argentina in WOCC
Image: Lovejoleen.com

David Lee, a Buenos Aires, Argentina bottler, gifted the 1939 Chevrolet Delivery Truck.

Because of its massive size, the Coke Museum was built around the truck – making it the first exhibit at World of Coca-Cola.

Bottle Works

Bottle Works is a miniature version of the massive bottling plants Coca-Cola has worldwide. 

It showcases some of the same equipment and processes to help visitors get a behind-the-scenes look at their bottling process. 

The fully functioning bottling plant produces an 8 oz. glass bottle of Coca-Cola for every guest. 

Coca-Cola Polar Bear

Polar Bear at World of Coca Cola
Polar Bear at World of Coca-Cola, Atlanta.

Coca‑Cola and the polar bear are inseparable. 

The polar bear debuted in a Coca‑Cola print advertisement in France in 1922 and was the mainstay for the next seven decades.

The modern polar bear appeared in the “Always Coca‑Cola” campaign in 1993, in a television ad called “Northern Lights.” 

Since then, the polar bear has become one of the most famous symbols of Coca-Cola advertising.

Kids and adults love to meet and take photos with the Coca-Cola Polar Bear.

4D Theatre

The 4D Theatre at WOCC offers a multi-sensory movie experience.

After getting complimentary glasses, visitors travel worldwide in Search of the Secret Formula.

In the movie, an eccentric professor and his assistant try to uncover the formula for Coke’s success, and midway through, the audience’s seats also join in with special effects.

Coca‑Cola portrait wall

This exhibit is an interactive map of the world that comes to life when you walk up to it. 

Portrait Wall at World of Coca Cola

The Portrait Wall showcases how the Coca‑Cola system benefits people and communities worldwide. 

You hear first-person accounts of various Coca‑Cola initiatives and how they are changing their world.

Pop-Culture Gallery

In this section, you see how Coca‑Cola fans have made the brand an icon of popular culture. 

You will learn about why “It’s the Real Thing” has stuck with the brand for such a long time. 

You will also see a dozen original paintings featuring Coca‑Cola by several artists, such as Haddon Sundblom, the artist behind Sprite Boy and the Coca‑Cola Santa. 

Here, you will also discover that Coke is responsible for how we visualize Santa Claus today.

Take advantage of the interactive experience called ‘My Coke Art.’

World of Coca-Cola’s tasting room

The highlight for many visitors to the World of Coke is the Taste It! experience. 

In this section of the Coke Museum, you can taste around 100 beverages from the Coca-Cola family of brands worldwide. 

Visitors who have visited the World of Coca-Cola recommend two of the beverages – 

Sparletta Sparberry: A raspberry cream soda available throughout central and southern Africa. It is delicious. 

Beverly: An Italian aperitif that is intensely bitter. 

Scent Discovery

Scent Discovery is the latest World of Coca-Cola exhibit.

A Coca-Cola Ambassador leads you during this experience, and you guess the origin of various scents. 

Scent Discovery at World of Coca Cola

They will also help you learn the anatomy of smell – from reception to perception. 

This session helps you discover which aroma profiles and Coca-Cola beverages may be your new favorites.

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World of Coca-Cola’s gift shop

The gift shop at World of Coca-Cola has its entrance, and visitors don’t need tickets to get in.

It opens daily at 10 am, and closing time varies according to the season.

Coca‑Cola Store Atlanta offers merchandise, keepsakes, apparel, accessories, and one-of-a-kind art pieces, many of which are unique to the store.


# Worldofcoca-cola.com
# Tripadvisor.com
# Discoveratlanta.com
# Coca-colacompany.com

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This article was researched & written by

Edited by Rekha Rajan & fact checked by Jamshed V Rajan

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