The World of Coca-Cola is a museum and immersive experience in Downtown Atlanta dedicated to the history and culture of the world’s most famous soft drink. Visitors explore exhibits covering 140 years of Coca-Cola history, taste over 100 beverages from around the world, experience AI-powered vintage photo moments, get close to the Vault of the Secret Formula, and meet the Coca-Cola Polar Bear. General admission is $25.05 for adults, $20.69 for children (3–12), and $22.87 for seniors. Children 2 and under enter free.
The World of Coca-Cola in Atlanta is the only place in the world where you can experience the full story of the planet’s most recognised brand — from its origins in a 19th-century Atlanta pharmacy to its presence in over 200 countries today. It’s part museum, part interactive attraction, and part global tasting room, and it has been significantly refreshed in 2025–2026 with major new exhibits.
In April 2025, WOCC launched its flagship new experience: Coca-Cola Stories, a fully immersive walk through the brand’s 140-year history using floor-to-ceiling artifact displays, AI-powered vintage portrait experiences, and the reimagined ‘Tales from the Soda Fountain’. This joins other new additions including The Studios (exploring Coca-Cola’s influence on pop culture) and the Beverage Lab (where visitors sample never-before-released formulas and help shape future drinks).
Located in Pemberton Place in Downtown Atlanta, right beside the Georgia Aquarium and steps from Centennial Olympic Park, World of Coca-Cola is ideally positioned to anchor a full day of sightseeing. This guide covers everything for your 2026 visit.
World of Coca-Cola has been named the #4 Best Pop Culture Museum in the US by USA TODAY’s 10Best Awards, and attracts around 1 million visitors annually. The 2025–2026 refresh has added genuine substance to the experience: the new Coca-Cola Stories exhibit is a legitimately impressive walk through history, while the Beverage Lab and The Studios offer interactive experiences you won’t find anywhere else.
Even visitors who aren’t Coke superfans typically find the museum engaging — the breadth of cultural history on display, the novelty of tasting obscure sodas from around the world, and the sheer scale of the operation make it memorable. Plan for around two hours.
General admission to the World of Coca-Cola costs $25.05 for adults (13–64), $20.69 for children (3–12), $22.87 for seniors (65+), and is free for children aged 2 and under. Guided Ambassador Tour tickets cost $45 per person and include skip-the-line photo ops and a guided experience with an insider guide. College students can access $15 tickets with a valid student ID (blackout dates apply).
| Ticket Type | Price |
| Adult (13–64 years) | US $25.05 |
| Child (3–12 years) | US $20.69 |
| Senior (65+ years) | US $22.87 |
| Infant (2 and under) | Free |
| College Student (with ID) | US $15.00 |
| Guided Ambassador Tour | US $45.00 |
Buying online lets you skip the general ticket purchase queues and proceed directly to the main entry line. Tickets are delivered to your email — show your e-ticket on your smartphone. Note: online ticket sales close 1 hour before closing time each day.
A combo ticket covering both World of Coca-Cola and the Georgia Aquarium costs $79.99 per person (saving up to $15 versus separate tickets). Both attractions are neighbours in Pemberton Place. Tickets must be redeemed within 30 days of purchase; visits do not need to be on the same day. Blackout dates apply on peak holidays.
Buy This ComboThe Atlanta CityPASS bundles World of Coca-Cola with the Georgia Aquarium and your choice of three other top Atlanta attractions — including the Atlanta Zoo, College Football Hall of Fame, Fernbank Museum, and the National Center for Civil and Human Rights — saving up to 47%. The pass is valid for nine consecutive days after first use with no blackout dates.
| CityPASS Type | Price |
| Adult (13+ years) | US $106 + tax |
| Child (3–12 years) | US $86 + tax |
The World of Coca-Cola offers multiple exhibit areas across its facility: Coca-Cola Stories (AI-powered immersive history experience), The Vault of the Secret Formula, The Studios (pop culture exhibit), Beverage Lab (taste new formulas), Taste It! (100+ global beverages), Scent Discovery, the Icons exhibit (featuring the Polar Bear), and a 4D Theatre. A self-guided audio tour is the standard format; guided Ambassador tours are available for an additional fee.
The headline new exhibit, launched April 2025. Walk through a fully immersive recreation of Coca-Cola’s 140-year history, from the original Atlanta pharmacy to global icon. Highlights include floor-to-ceiling displays of hundreds of authentic artifacts, AI-powered ‘Tales from the Soda Fountain’ vintage portrait experiences (which place you inside classic Coca-Cola advertisements), the iconic 1939 Chevrolet Delivery Truck gifted by an Argentinian bottler, and five ‘ghost murals’ throughout the experience. The Coke Theater screens a movie-trivia game tracking Coke’s appearances in famous films.
One of the most popular sections. Learn how Coca-Cola’s formula was created, how competitors tried (and failed) to copy it, and how the company has kept it secret for over 135 years. Interactive experiences include the Virtual Taste Maker and Bubble-izer. This is as close as any visitor gets to the actual formula.
A brand-new interactive lab where visitors explore the science of flavour creation. Sample classic beverages including New Coke, taste never-before-released experimental formulas, and submit feedback that genuinely influences future product development. One of the most original and hands-on experiences in the museum.
An all-new interactive exhibit exploring Coca-Cola’s extraordinary influence on art, music, fashion, sports, and entertainment. Browse over 150 rare objects and collections — the majority on display for the first time — from Olympic memorabilia to fashion collaborations. Use interactive tools to craft your own Coca-Cola-inspired music track. An impressive space for design and culture enthusiasts.
The crowd favourite for many visitors. Sample over 100 Coca-Cola beverages from around the world, representing flavour preferences from dozens of countries. Two beverages repeatedly recommended by visitors:
Trace Coca-Cola’s history through its most recognisable advertising icons: the Polar Bear (which debuted in France in 1922 and became a mainstay of Christmas advertising from 1993), Santa Claus (Coke’s Haddon Sundblom paintings shaped the modern visual of Santa), and many more. Meet and take photos with the Coca-Cola Polar Bear — a perennial highlight for kids and adults.
A reimagined sensory exhibit exploring the connection between smell, taste, and memory. A Coca-Cola Ambassador guides you through aromas and helps you discover which Coca-Cola beverages might become your new favourites.
A multi-sensory cinema experience in which visitors travel in search of Coca-Cola’s Secret Formula. Interactive seats with special effects make this a fun, brief diversion — included in the general admission ticket.
A working miniature version of a Coca-Cola bottling plant, which produces an 8 oz. glass bottle of Coca-Cola for each guest. Watch the bottling process in action before collecting your souvenir bottle.
The World of Coca-Cola is open daily from 10 am to 7 pm. It is closed on Thanksgiving Day and Christmas Day. Online ticket sales close 1 hour before closing time. Hours may vary on special event days — check the World of Coca-Cola website before visiting.
| Day | Hours |
| Monday – Sunday | 10:00 am – 7:00 pm |
| Thanksgiving Day | Closed |
| Christmas Day | Closed |
Hours are subject to change. Online ticket sales end 1 hour before closing. Always verify on the World of Coca-Cola website before your visit.
Most visitors spend around two hours exploring all the exhibits. If you want to attend the 4D Theatre, spend time in the Taste It! room, and browse the gift shop at a relaxed pace, allow up to two and a half hours. Visitors in a hurry can move through the main highlights in about one hour.
The best time to visit the World of Coca-Cola is when it opens at 10 am on a weekday. Weekday mornings are the quietest periods, with shorter queues and more space to enjoy the interactive exhibits. Weekends and school holidays are busier. Summer (June–August) is peak season; visiting early in the morning or later in the afternoon (after 3 pm) helps avoid the worst crowds on busy days.
After two hours exploring the museum, you’ll likely be ready to eat. World of Coca-Cola is positioned in the heart of Downtown Atlanta, within easy walking distance of several excellent restaurants. Nearby options include The Sun Dial Restaurant (Westin Peachtree, with panoramic city views), Max’s Coal Oven Pizzeria, and Alma Cocina Latina.
The Bottle Cap Café, just steps from the attraction entrance, serves snacks, light lunches, and beverages — a convenient and quick option between exhibits or after your visit.
World of Coca-Cola is in Pemberton Place, next to the Georgia Aquarium in Downtown Atlanta’s Centennial Park District.
Address: 121 Baker St NW, Atlanta, GA 30313
By Subway (MARTA): The nearest station is GWCC/CNN Center Station (Blue and Green lines), a 0.6-mile (1 km) walk — about 10 minutes on foot. From the Red or Gold lines, alight at Civic Center or Peachtree Center stations — both are 10–12 minutes’ walk.
By Streetcar: Alight at the Centennial Olympic Park stop on the Atlanta Streetcar.
By Bus: Board bus number 32 from Civic Center MARTA or Five Points MARTA stations.
By Car: Parking is available at the World of Coca-Cola parking garage at 126 Ivan Allen Jr Blvd NW, Atlanta, GA 30313. Parking costs $17 per vehicle.
Here’s a quick-reference guide to all the main exhibits and experiences, updated for 2026:
| Exhibit | What It Is |
| Coca-Cola Stories (NEW) | AI-powered immersive history experience with artifacts, vintage portraits, and the Soda Fountain |
| Vault of the Secret Formula | Interactive exploration of the formula’s origins and 135-year secrecy |
| Beverage Lab (NEW) | Taste experimental and classic formulas; contribute feedback on future drinks |
| The Studios (NEW) | 150+ rare pop culture artifacts; create your own Coca-Cola music track |
| Taste It! | Sample 100+ Coca-Cola beverages from around the world |
| Icons | Polar Bear, Santa Claus history, and brand icon evolution; photo ops |
| Scent Discovery | Sensory exhibit on the connection between smell and taste |
| 4D Theatre | Multi-sensory cinema hunt for the Secret Formula (included in admission) |
| Bottle Works | Working miniature bottling plant; souvenir bottle for each guest |
| Coca-Cola Store | Merchandise; no ticket needed — open to all visitors |
General admission costs $25.05 for adults, $20.69 for children (3–12), $22.87 for seniors (65+), and is free for children 2 and under. Guided Ambassador Tour tickets are $45. College students with a valid ID can access $15 tickets (blackout dates apply).
Open daily 10 am to 7 pm. Closed on Thanksgiving and Christmas Day. Online ticket sales close 1 hour before closing time.
Yes — particularly after the 2025–2026 refresh. The new Coca-Cola Stories exhibit, Beverage Lab, and The Studios have added substantial depth and interactivity. Named the #4 Best Pop Culture Museum in the US by USA TODAY’s 10Best Awards.
Most visitors spend around two hours. Allow two and a half hours if you want to enjoy all exhibits, the 4D Theatre, and browse the gift shop without rushing.
Weekday mornings at opening time (10 am) are the quietest. Weekends and school holidays are busier. Arriving early or after 3 pm on busy days helps avoid the longest queues.
Yes, but buying online lets you skip the ticket purchase queue and proceed directly to the entry line. Online sales close 1 hour before closing time.
World of Coca-Cola is at 121 Baker St NW, Atlanta, GA 30313 — in Pemberton Place, next to the Georgia Aquarium in Downtown Atlanta’s Centennial Park District.
Yes — parking is available at the World of Coca-Cola parking garage at 126 Ivan Allen Jr Blvd NW, Atlanta, GA 30313. Parking costs $17 per vehicle.
Three major new exhibits have launched: Coca-Cola Stories (an AI-powered immersive history experience opened April 2025), Beverage Lab (interactive flavour creation and experimental tastings), and The Studios (a pop culture exhibit with 150+ rare artifacts). These substantially expand what was available in previous years.
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